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Our Story

A cosmopolitan citizen of the world, Sara has lived in a few countries – from Iran to Australia, Italy, England and Canada – and visited many more which provided her with a wealth of inspiration.

An Iranian-British citizen, Sara has absorbed all these various cultural influences, which reflect in her creations.

Jewellery did not come by accident to Sara. While growing up, She developed a well-defined sense for volumes and lines taught by her architect father. She learned to appreciate the precious world of jewels thanks to her grandfather, an appreciated Iranian silverware designer and engraver.

Sara’s roots led her to study both Electrical Engineering and Industrial Design. She also received a Masters Degree in Jewellery Design from UNSW in Sydney, and a Masters course at Politecnico di Milano, thus developing a deeper insight into the design world. She is also a GIA graduate Gemmologiost.

Our Jewellery

Being contemporary also means being sensitive to compelling topics consumers care for. This is why Sara’s commitment is to design and create responsible jewellery by using only ethically sourced precious metals, conflict-free diamonds, and other gemstones from responsible suppliers.

Today, her multi-faceted world all comes together to give life to elegant and utterly modern designs, which speak a subtle oriental language.

Persian archetypes evoke jewellery worlds and new design motifs, which are reinterpreted by Sara thanks to her architectural vision. This originates collections in which the old speak to the new and create modern exotic pieces.

Sara’s award-winning collections have been showcased at the British Museum, London Jewellery Week, and Paris Fashion Week, to name just a few.

Our Promise

Craftsmanship

All our jewels are carefully hand-crafted by master jewellers in London and Italy to have the highest excellence possible in goldsmithing and jewellery craftsmanship.

Sustainability

Our entire production system -including sourcing, manufacturing, and branding- aims to mitigate our impact on the environment.

Giving Back

We partner with various organizations in our areas that support creative eneavours for underepresented communities and arts & crafts.

Use coupon code WELCOME10 for 10% off your first order.

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